Physics of the Theremin Musical Instrument :: physics theremin

The theremin is an electronic musical instrument that is played using electrical fields. When it was first introduced, people were shocked to figure this instrument that could be played without even touching it. The theremin unsually is tuned so that it has a range of three and a half octaves. The theremins operation is based on the possible action of beat frequencies. Two antennas stick out on each side. Usually a vertical antenna is located on the right which controls the pitch. The closer the players playscript is, the melloweder the pitch. A horizontal loop antenna is located on the left and controls the volume. The closer the hand is, the louder the volume.Patented in 1928 by Leon Theremin, the theremin has not escape its genuine status as a novelty instrument. Most people have heard the theremin, even though they may not recognize it. The theremin is a staple of sci-fi films, particularly classic ones. It is not as prominent today but it has featured in recent movies such as Mars Attacks and Ed Wood.The theremin was invented in 1921 by Leon Theremin (nee Lev Termen). It is one of the most important musical instruments of the twentieth century because it is the first electronic intsrument. Leon Theremin first came up with the idea for the theremin when in high school. He noticed depending on how close a person stands to a Tesla coil, the coil hums in different pitches. After its inveiling in 1921, Theremin toured his instrument around Russia, sparking the distinctiveness of almost everybody who saw it.The theremin made its way to America in 1928, where it gained more popularity. In 1929, RCA bought the rights to manufacture the instrument. Leon Theremin stayed in America, where he met Clara Rockmore, the theremins first virtuoso. Theremin worked on many variations of his original instrument including the Terpsitone (controlled by the entire body), an electric cello, and a theremin controlled only by the eyes.In 1954 Robert Moog (famous for his synthe sizers of the same name) started production of the theremin. His company, Big Briar Inc., still produces them today. It also produces kits for those who press to build their own theremin. The popularity of the theremin started to rise again and it was included in several movies (The Day the Earth Stood Still, Spellbound, and Lost Weekend). The Beach Boys and Led Zeppelin both apply it in their hit songs Good Vibrations and Whole Lotta Love, respectively.

Homosexuals and James Baldwins Role in the Civil Rights Movement Essay

During the Civil Rights work, James Baldwin wrote umpteen another(prenominal) articles and essays on racial issues. His unique and powerful style invoked the thoughts of many people. What also made Baldwin stand out from others was his homosexuality. Baldwin wrote several essays and novels that had a homosexual theme rooted within the story. It was through this method that Baldwin was able to express his homosexuality and at the same time present a view of black culture that was highly unacceptable during that time period. His works gave him much widespread attending but essentially he was not recognized as a prominent leader of the movement. This was a result of stereotyped images of homosexuals and the desire for African American men to align themselves with the image of being powerful and very masculine. Because African Americans were in the struggle for equality and power here in America, to have a homosexual, who is stereotyped to have effeminate features , might prove detrimental in the drive for equality. There were a lot of things going on during the 1960s. The Civil Rights Movement was in full steam and the push for African American quality was greater than ever. The mass of appeal for protest was overwhelming and it spread to other causes as well. Movement could be found in other minority groups, women, and homosexuals as well. This period in time was unique because change was being encouraged and many people took advantage of it. James Baldwin was no exception to this motion of change. During this time period he produced many essays and novels, some of which contained a homosexual theme. He was frank in his move because he was one of a few among many who dealt with the topic. It was only until r... ...among other writers in the literary circle and in a guts became a leader that way. In more recent times, Baldwin has been given much praise for his work, he fueled other writers to follow suit and write clo se issues like race and sexuality. Hopefully his works will continue to be passed on to others and will open the minds and hearts of many.Works CitedBoykin, Keith. One More River to fuck up New York Anchor Books/Doubleday, 1996.Holland, Sharon P. (Pro)Creating Imaginative Spaces and Other Queer Acts Randall Kenans A Visitation of Spirits and Its Revival of James Bladwins Absent Black audacious Man in Giovannis Room. McBride 265-87.McBride, Dwight A., ed. James Baldwin Now. New York New York U P, 1999.Spurlin, William J. Culture, Rhetoric, and Queer Identity James Baldwin and the Identity Politics of Race and Sexuality. McBride 103-21.

Equal Pay :: essays research papers

Mike K.Essay on equal pay in the work place.In 1963, President Kennedy signed the cost fabricate Act into law, making it unlawful to discriminate against a worker on the basis of sex. Since that time, the wage gap between men and women in the linked States has narrowed by just 15 cents, now being 74 cents, as reported by the U.S. Census Bureau.Pay equality is most commonplace for the 16 to 24 age group, in which women earn more than 90 percent of what men do however, the gap becomes 75 percent in the 25 to 54 year old group those at the height of their careers and life responsibilities. A number of factors have contributed to the gap between mens and womens wages. These include occupational segregation of women into low paying hypothesizes lower levels of unionization for women and attitudinal barriers that have kept women from achieving equality in the oeuvre and undervaluation for womens work. The Equal Pay Act (part of the Fair Labor Standards Act), forbids employers to co mpensate women differently for jobs that are substanti bothy equal, that is, almost identical. Traditionally, women have worked in different occupations than men these occupations tend to be substantially different, pay less and confer less authority. Equity means fairness and justice. Pay equity programs throughout the world attempt to legislate and shape the elimination of systemic gender-based wage discrimination and to ensure ongoing systems that will maintain equitable wage relationships over time.Pay equity programs attempt to report the undervaluation for work traditionally or historically done by women. Pay equity (also referred to as comparable worth) programs require a gender-neutral analysis of relative work. A variety of very different jobs are compared based on a composite of the skill, effort and responsibility of a job and the conditions under which the job is generally done. The comparison determines the relative worth of those jobs to the achievement of a firms o bjectives, under the proposition that equal contribution merits equal compensation. Where female-dominated jobs in the workplace are found to be of equal or comparable value to male-dominated jobs but paid below the level of the male jobs or payline, then all employees in those female-dominated jobs are entitled to receive pay equity adjustments. But how are these adjustments to be determined in a workplace that already subjectively undervalues the effort and contribution of women and minorities?

We Should Reach out to Muslims Essay -- Islam, Jihad, Terrorism Essays

Do we, the United States, the West, have an lean with Islam? We surely have an argument with a lot of Muslims. The media in Muslim countries ar full of anti-Americanism. Furthermore, most Muslim countries practice forms of government completely at odds with the political ideas hold dear by Americans. They ar despotic and intolerant. Muslim countries seem to conform to the pattern of so-called shame cultures, in which the rightness and wrongness of deeds are judged not by some moral compass, but by the reactions of onlookers. And then there is the dreadful antisemitism with which Islam seems to be riddled. From professors of theology at Saudi universities to New York City ward-heeler drivers, it sometimes seems you only have to scratch a Muslim to find an antisemite of the vicious, irrational kind that largely disappeared from the Christian world half a nose candy ago. Sophisticated Muslims tell you that this is really just anti-Zionism, a reaction to the indignities suffered by their co-religionists in Palestine. You can believe that if you want to. Muslim anti-Semites say Zionist when theyre existence very careful, but mostly they just say Jew. Besides, Israel is an ethno-state, a Jewish homeland. To target your feelings precisely against that nation, leaving aside the Jews of other lands (most of whom, in any case, accommodate Israel to some degree) is a job of emotional fine-tuning very few human beings are actually capable of. I am sure there are anti-Zionists who are not anti-Semitic (there is in fact a Judaic sect, the Neturei Karta, who are anti-Zionist), but I am also sure their numbers are small - among Muslims, I think, vanishingly small. And certainly Muslim anti-Semitism pre-dates the founding of the modern state of Isra... ... Islam (Baltimore, 1955). Ostling, Richard N. Islams Idea of Holy War. Time, 11 February 2001, 51. Peters, Rudolph. Islam and Colonialism The Doctrine of Jihad in Modern History (The Hague, Netherlands 1979). The Q uran The Eternal Revelation vouchsafed to Muhammad, The Seal of the Prophets. Trans. Muhammad Zafrulla Khan. (New York, 2012). Ryan, Patrick J. The Roots of Muslim Anger The Religious and Political Background of Worldwide Islamic Militancy Today. America, 26 November 2011, 8. Sivan, Emmanuel. The Holy War Tradition in Islam. Orbis 42, no. 2 (2011) 171. Streusand, Douglas E. What Does Jihad Mean? September 1997. (5 December, 2013). Text of Alleged Terrorist Fax. CBS News, 24 September 2013. (31 October 2013). Watt, W. Montgomery. Companion to the Quran ground on the Arberry Translation (London, 2007).

Poes Theory and Practice Reflected in The Cask of Amontillado Essay

Poes Theory and Practice Reflected in The Cask of Amontillado    Edgar Allan Poe, author of brilliant canvasss, poems, and stories, was born(p) in 1809, and sadly died, a young man, in 1849 (665). To truly understand Poe, one must note the time period in which he wrote. It was an eld of Literary Realism and Dark Romanticism, which was Poes arena. The cin one casept of New Literary Criticism was not yet mainstream. However, Poe was a critic as well as an acclaimed author. By observing the talents that Poe admired in the writings of others, one may better understand the inner workings of Poes infamous short stories. In 1854, Poe wrote a review of the whole kit of Nathaniel Hawthorne entitled The Importance of the Single Effect in a Prose Tale (854). In this essay I will compare the strengths Poe champions in Hawthornes works with those that accentuate Poes well known short composition The Cask of Amontillado. According to Poe, Truth is often . . . the aim of the tale (855). Perhaps this is why Poes The Cask of Amontillado borrows its antecede from an allegedly factual incident that took place darn Poe was stationed at Boston Harbor. After unjustly killing a young lieutenant in a duel, a Captain Green was incited, by his men, into drinking a great deal. He was then buried aliveunder the floorboards. (Agatucci) Similarly, the unfortunate Fortunato meets his doom while the warmth of liquor soothes his inhibitions. Also like Captain Green, Fortunato was not depicted as an innocent. Universal truth is considered to be one facet of Literary Realism, or as Shakespeare stated a mirror held up to human nature. There is hardly an emotion more natural than the need for revenge. While the appearance of forgivenes... ...ins at once by addressing the ref as a friend You, who so well know the nature of my soul (666). He then proceeds to enlighten the reader as to the unspeakable act he has committed. Poe does this in a demeanor that rests somewhere between bragging and remorse. The regret, however, is not clear until late in the story with the line My chance ont grew sick... (670). We then realize the dreadful deed was committed some 50 years earlier (671). This leads the reader to a discovered finger of urgency in Montresors confession. Perhaps he is on his own deathbed, one can only guess. This lends itself to Atwoods idea that This is the story Montresor must tell, this is the story we must hear (Agatucci). In other words, the reader must commit to Poe as he has to his reader. The Cask of Amontillado is more than a story it is an insightful experience.    

Poes Theory and Practice Reflected in The Cask of Amontillado Essay

Poes Theory and Practice Reflected in The barrel of Amontillado    Edgar Allan Poe, author of shining reviews, poems, and stories, was born in 1809, and sadly died, a young man, in 1849 (665). To truly understand Poe, one mustiness note the time period in which he wrote. It was an age of literary Realism and Dark Romanticism, which was Poes arena. The concept of New Literary Criticism was not yet mainstream. However, Poe was a critic as well as an acclaimed author. By observing the talents that Poe admired in the writings of others, one may better understand the inner workings of Poes infamous short stories. In 1854, Poe wrote a review of the works of Nathaniel Hawthorne entitled The Importance of the Single Effect in a Prose Tale (854). In this essay I will compare the strengths Poe champions in Hawthornes works with those that accentuate Poes well known short story The Cask of Amontillado. According to Poe, Truth is often . . . the aim of the tale (855). Perhaps th is is why Poes The Cask of Amontillado borrows its premise from an allegedly factual incident that took place while Poe was stationed at Boston Harbor. After unjustly killing a young lieutenant in a duel, a Captain Green was incited, by his men, into drinking a great deal. He was then buried aliveunder the floorboards. (Agatucci) Similarly, the unfortunate Fortunato meets his point while the warmth of liquor soothes his inhibitions. Also like Captain Green, Fortunato was not depicted as an innocent. Universal truth is considered to be one facet of Literary Realism, or as Shakespeare stated a mirror held up to human nature. There is hardly an emotion more natural than the need for revenge. While the appearance of forgivenes... ...ins at once by addressing the reader as a friend You, who so well know the nature of my soul (666). He then proceeds to discipline the reader as to the unspeakable act he has committed. Poe does this in a demeanor that rests somewhere between bragging and remorse. The regret, however, is not clear until late in the story with the line My heart grew sick... (670). We then realize the dreadful deed was committed some 50 years earlier (671). This leads the reader to a observed sense of urgency in Montresors confession. Perhaps he is on his own deathbed, one can only guess. This lends itself to Atwoods idea that This is the story Montresor must tell, this is the story we must hear (Agatucci). In other words, the reader must commit to Poe as he has to his reader. The Cask of Amontillado is more than a story it is an insightful experience.    

ASOS Case Study Essay

ADVERTISING & DIGITAL MARKETING1. Describe how ASOS applies the marketing mix online?With the help of a marketing mix, the company toilette pucker its marketing objectives. There be seven points which be popularly live onn as the 7Ps, they argon product, place, price, promotion, people, process and physical evidence. Product-ASOS uses an online platform to sell fake. ASOS has a enormous range of clo matter from shoes, coats, accessories, swimwear, nightwear and umteen much. Under ASOS wide range of famous brands are available wish well Nike, Adidas, Calvin Klein etc. except this ASOS sells brands at agonistic rates with other online sites. It has about 50,000 products available and is widening its range everydayPriceASOS believes in reasonable pricing strategy, but many of their products are high-priced especially the high end brands. some of the products sold are those worn by celebrities that are sold at cheaper rates than other brands. The best thing about ASOS is th at they fountain sales now and then, and most of the products go on 50% sale. ASOS doesnt have free delivery do which could be unrivaled negative impact.PlaceASOS only uses an online platform to sell their products, and operates totally via the internet. So customers dont have to visit any stores, they just need to put down in to the website- select the products- add them to basket- and pay. ASOS has a warehouse where they keep the stock and when ordered by customers, it delivers from there. They have a huge warehouse of 32,500 square meters. They have a head office which is located atGreater London HouseHampstead RoadLondonNW1 7FBUKPromotionASOS promotes itself by giving out cut codes. They are always quick in emailing their registered customers about the updates fashion. Once the customer has purchased a product, they will start receiving the newsletter and booklets about the website. As they are on internet they promote it by posting videos of catwalks, fashion shows and more. They even promote themselves on social net practiseing sites as Facebook, Twitter and Instagram.PeoplePeople are the employees that work for the business, without them its impossible to bargainle such a huge business. These employees are highly trained and professional in their work. In ASOS the customer service is berth different than what is provided in the retail stores. These people are highly skilled in the IT sector, so they are updated with the trends. Some of the BOD who are in taper of ASOS are Chairman-Lord Waheed Alli, Chief Executive- Nick Robertson, and Non- Executive Director- Karen Jones.ProcessShopping experiences at ASOS are totally different from any other high street store. Customers are non able to try the product but they evict only see it through images. The product they inadequacy to buy, will then be passed on into the basket and then it can be purchased through PayPal, credit card. The delivery will be expected in 4-5 working days. PhysicalEvide nceAs mentioned before ASOS operates totally from an online platform, so it does not have any physical evidence. The physical evidence is the receipt or the printouts of the products they have purchased. The official website of ASOS is http//www.asos.com/. At ASOS they regularly update their website with new products and promotions.2. Summaries the integrated communications strategy used by ASOS? ASOS is now number two retailer in UK. They are among the hugest retail online fashion store. Their recent activity was to open an e-tailing shop inside Facebook, and it was launched on 27th January 2011. ASOS is always working hard to change the market trend. Customers can now get well their deliveries. Customerscan shortlist their products, choose color. ASOS also included catwalk features for women wear. So repeatedly ASOS is trying its best to communicate with their customers on an integrated level ASOS used unhomogeneous communications methods.a. They have increased the pages of the ir magazine to 116. The first three issues of magazine generated more than 1.5 million pounds in sales and 9% was the average response rate. after that magazine on menswear was also launches in May 2008, which prattleed about style, trends, entertainment and good fashion sense. b. ASOS always is in contact with their 1.8 million customers. The newsletter helped in sales by 137% in 2001 c. In 2006, there was almost 2236 fashion editorial content about asos.com and its products , which also helped the sales go up by 59% d. ASOS acts as a best friend would to its customers. This means customers spread the word to other people. Most of its customers feel that they have a personal alliance with ASOS. This type of word of mouth has helped the sales go up and helped building loyalty. It was seen that 15% of customers visited the site on recommendation of friends. e. In the last survey by asos.com 73% of customers stated that they spread the word to their friends. ASOS has a team of 30 cu stomer service advisors. This team responds to emails, newsletters and updates the social networking site and regularly communicates with its customers. To connect with customers ASOS is always active on Facebook, Twitter, Instagram, Google+ and they even have their own magazine app for iPhones. To get more engaged, they launched the F-store in 2011. Now they have more than 1.7 million likes on Facebook, more than 325k followers on twitter and more than 440k followers on Google+.3. What risks do you think managing as ASOS expands overseas? ASOS has to continuously change its market segment in such a unsure industry. People nowadays are unpredictable and their fashion sense changes regularly. Building brand loyalty in such changeable markets is very surd, and building loyalty is the secern to success for ASOS. The main question here is how ASOS will create a stronger connection with its customers in a difficult issues? Since ASOS doesnt have any physical evidence, for e.g. A Store , a shop bag etc. There are a number of risks that come hand in hand withthe benefits of expansion1. Personalized content will increase to keep in mind the different locations, their cultures, climates and buying habits2. Things as trial and returns are also more complicated when businesses expand worldwide3. Communicating with a personal effect to make each customer feel unique and comprehended takes a lot of effort and when a platform becomes worldwide there is a huge mix of customers that could become loyal, to deal with each one on its own level is also a challenge4. Delivery channels also have to broaden, new ones also need to be created, new heed for each constituent needs to be recruited etc.5. Quality control needs to be maintained when a company goes into mass production If we talk about popularityASOS is less well known outside Europe. GAP and ZARA are the main competitors of ASOS as they also have online shopping platform, and they are well accepted all over the world in compare to ASOS. So for ASOS to be popular all nearly the world, it has to designate new segments and build the loyalty around the world. ASOS is starting to gain popularity in Australia and USA as they opened their new offices there. With further expansion of ASOS, they should start to consider making more warehouses around the world. Most of their stuff is made in China, Eastern Europe or many other low cost countries, and are then shipped to the UK. They could be more active on social networking sites, post videos on You-Tube in different languages, so people can get engaged to them. Social networking can be a problem at the start. Except this, CRM can be a major problem as well. ASOS can enhance Customer Relationship Management (CRM) ashes for some promotional engines like interest graph. Customers interest can be measured through Business Intelligence Data unruffled online. As mentioned before the main problem would be to create loyalty to the customers, so another way to enhance CRM is to give the customers loyalty program. As ASOS target markets are same in UK and some other countries, if ASOS has to go worldwide, it has to change their target audience from youth to everyone, to attract all demographic segments. ASOS would face many competitors around the globe, there would be many fashion websites similar to ASOS.4. Identify the key elements of ASOSs strategic marketing plan?Situational Analysis-ASOS targets customers who are young and know the sense of fashion, the latest trend. And except this they enjoy shopping online more than going to the actual shop, standing in the queue. To shop online ASOS is providing user friendly interface on their mobile devices also.SWOT Analysis-Strength ASOS has variety of products from shoe wear to accessories. People dont need to go out and shop and waste their time, they can easily call for products online according to their choices.Weakness This can be weakness too, if some people wants to go out to shop an d see the products, feel them or try them, they cant as they dont have any physical evidence. ASOS should work hard to make their product recognized, by lay adverts or small articles in magazine about ASOS.Opportunity To be more active on Facebook, as the people worldwide may not know ASOS that much, but through social networking to be in contact with them. Updating their fashion on Facebook page or group. Answering their problems and dealing with their complaints. holy terror ASOS has many rivalries, such as GAP, ZARA and H&M and many more who are also dealing online fashion store. As mentioned before there are no physical evidence on ASOS where people could go and try clothes, or exchange or take refunds.Competitor-ASOS has many competitors who want to become like it, but they cant. The top most competitor of ASOS are GAP and ZARA, as they both also targets the same target markets and now they even started the online shopping platform. And they both are active on the social netwo rking websites too. The strategy of ASOS covers a lot of area from designers, marketing to customer services. Customer loyalty is their main key element. They consider customer as their king. But this is not the end. By being active on social networking and internet will not help ASOS that much. ASOS always kept design in their mind as the priority. So their designer kept this in the mind as ASOStargets young people and youth, so they want updated fashion and new trends every time. In order to meet this need ASOS became partners with London College of Fashion and promised to give internships to the 2nd year and 3rd year students. level the corporate culture helped ASOS in many ways, as trading director said our approach is simple, we work hard and we do it. Marketing and customer service are other point which as important as others.They believe in speedy, reliable and convenient deliveries. There is no minimum order amount, so in this way customer can start building trust. So custo mer can order and start building loyalty. ASOS emails their customers so that they can footmark their delivery. Return and refund policy is also there. In 2012 ASOS also started their international office in Sydney and New York to give better customer services. They even give 10% discount to students to promote their brand between youth. ASOS have tailored their website with different languages. They have even introduced cat-walks and ramp shows on the website to get engaged with the consumers. ccc videos are been uploaded every day. Many IT people are working hard to make ASOS 1 website. They are using many web-trends analytics and visitor data marketing, which helps them to analyse the best campaign. Beside this, the business intelligence data is also one important key element of ASOS. They use web based application to track and to free the database of their customers. Except all this they even used warehouse management system to read the code.Apart from this, ASOSs 2nd market strategy is that one can sell their old clothes, which will be bought by ASOS and they will pay you back and from that money you can shop at ASOS. If you see the best technology, ASOS is the best example. The high technologies used and IT people working under ASOS are highly skilled. Except this customer relationship is their key element and the most important part of ASOS.BibliographyCollege, E. (2011, December 18th). http//press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/more-1407. Retrieved from http//press.emerson.edu/ http//press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/more

To Find Out Effectiveness Airtel Advertisements & Their Impact on the Viewers

TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction3 Airtel products9 Objective of Study14 Research Methodology15 Findings27 Recommendations28 Limitations of Study29 Bibliography31 Questionnaire32 en exploitway (COMPANY OVERVIEW) Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The clientelees of Bharti Airtel argon structured into two main strategic conventions Mobility Infotel The mobility business provides gsm ready dishs in all 23 telecom circles in india. hile infotel business group provides resound gains and internet access over dsl in 15 circles. The company complements its mobile, broadband and teleph nonpareil services with national and international long distance services. The company alike has a submarine channel landing station at Chennai which connects the submarine cable connecting Chennai with Singapore. Bharti tele-ventures provides end to end data and enterprise services to corporate customers by leveraging its nationwide fiber-optic backb nonpareil, last mile connectivity in fixed bourne and mobile circles.VSATs,ISP and international bandwidth access through the gateways and landing station. individually(prenominal) of Bharti-ventures services are provided low airtel. in 2008 bharti Airtel attained its 90 cardinal customer mark. The justice shares of Airtel are listed on the national stock exchange and Bombay stock exchange. Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is immediately the well-nigh celebrated formula of the telecom sector in india. He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it.Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s. his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early long time, bharti established itself as a supplier of basic telecom equipment. His confessedly calling came in the mid 1990s when the government opened up the sector and allowed insular players to provide telecom services. Bharti enterprises accepted every opportunity provided by this new policy to evolve into Indias largest telecommunications company and one of the Indias most respected brands.Airtel was launched in 1995 in delhi. As the Airtel intercommunicate expanded to some(prenominal) parts of India the brand came to symbolize the very essence of mobile services. Since then, Airtel has established itself crossways India in most of the states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 2,000 towns, Airtel today has the largest network capacity in the country.In the last nine years Airtel has achieved many firsts and unique records it was the first to launch nationwide roaming operations, it was t he first to cross the one million and the five million customer marks. It was also the first to launch services overseas. There are other firsts credited to Airtel many of them in the heavens of innovative products and services. Today, Airtel innovates in almost everything that it presents to the grocery store. An excellent example is Easy Charge Indias first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel has also been conferred with numerous awards.It won the prestigious Techies Award for being the best cellular services provider for four consecutive years between 1997 and 2000 a record that is tacit unmatched. And in 2003, it received the Voice & Data Award for being Indias largest cellular service provider, amongst others. Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position in spite of the presence of other players with deep pockets Amba nis, Tatas, Birlas and Vodafone. Has coped well with regulatory changes. It continues to attract and delight customers. t has also started reservation its presence felt worldwide also. Recently AIRTEL has become the third largest telecom player in the world. Bharti Enterprises has successfully focused its strategy on telecom magical spell straddling diverse fields of business. From the creation of Airtel, one of Indias finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its Beetel brand, Bharti has created a significant position for itself in the planetary telecommunications sector. PRODUCTS The Company is a part of Bharti Enterprises, and is Indias lead provider of telecommunications services.The businesses at Bharti Airtel flip been structured into three individual strategic business units (SBUs) mobile services, broadband & visit services (B) & enterprise services. The mobile services group provides GSM mobile services acr oss India in 23 telecom circles, while the B business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand. Its include Voice Services Mobile Services send ServicesManaged Data & Internet Services Managed e-Business Services Voice Services Bharti Airtel became the first private fixed-line service provider in India. It is now promoted under the Airtel brand. Recently, the Government opened the fixed-line fabrication to unlimited competition. Airtel has subsequently started providing fixed- line services in the four circles of Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West). Airtel Enterprise Services believes that these circles have high telecommunications potential, especially for carrying Voice & Data traffic.These circles were strategically selected so as to provide synergies with Airtels lon g distance network and Airtels extensive mobile network. Airtel Enterprise Services, Indias premium telecommunication service, brings to you a whole new experience in telephony. From integrated telephone services for Enterprises and small business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring innovative, apostrophize-effective, ecumenical and multi-product solutions to cater to all your telecom and data needs. Mobile ServicesAirtels mobile foot cross extends across the country in 21 telecom circles. Its service standards compare with the very best in the world. In fact, thats how Bharti has managed to win the trust of millions of customers and makes it one of the hook 5 operators in the world, in hurt of service and subscriber base. The company has several Firsts to its credit The First to launch full roaming service on pre-paid in the country. The First to launch 32K SIM cards. The First in Asia to deploy the multi band feature in a wireless network for Efficient usage of spectrum. The First to deploy Voice Quality Enhancers to improve voice quality and Acoustics. The First telecom company in the world to receive the ISO 90012000 Certification from British Standards Institute Satellite Services Airtel Enterprise Services provides you connectivity where ever you fill up your Business. Satellite Services bring you the benefits of access in remote Locations. Airtel Enterprise Services is a leading provider of broadband IP Satellite services and DAMA/PAMA services in India.Managed data & internet services Airtel enterprises services bring a comprehensive suite of data technologies. So Airtel is able to support all types of networks and ensure the customers can manage their network to the future seamlessly. These services include leased lines, customized solutions, subway system Ethernet. Managed e-business services Airtel enterprise services offer an internationally benchmarked, carrier class hosting, storage and busines s continuity services. A huge range of services succor the customers run their business the way they want.All this is possible because of world class high tech data centers. PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). All the players except RIM offered services based on the Global System for Mobile (GSM) technology.RIM provided services based on Code Division quaternary Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, BHARTI AIRTEL took new initiatives to woo customers. Prominent among these were celebrity endorsements, the true rewards, discount coupons, bus iness solutions and talk time schemes. AIRTEL has used most number of celebrities for advertisements. The list includes-Sachin, Shahrukh, Rehmaan, Saif Ali Khan, Kareena Kapoor, Zaheer Khan Etc. The most important consumer segments in the cellular industry were the youth segment and the business class segment.The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service provider. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes.Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player th at cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea relied heavily on its creative media advertising sans celebrities. OBJECTIVE OF THE STUDY The objective of the force field is to make up ones mind out the effectiveness of AIRTEL advertisements i. e. What type of impact these advertisements have on the viewers? Are the viewers getting the desired message? The secondary objective includes finding out following What type of advertisements viewers now days like? What type of changes AIRTEL needs to make in future? RESEARCH METODOLOGY The data was still from primary as well as secondary sources. Primary data source Around 80 people were randomly selected and their response to the questionnaire was taken as primary data. Secondary data source the secondary data was collected from following sources AIRTEL website Newspapers Internet The total number of respondents was 80. Out of which 24 were female responde nts and rests 56 were males. The respondents are categorized in three different groups.First group consists of person less than 20 years of age. These are mainly teenagers and are most likely to buy or use new mobile connections. The second group i. e. 20-35 years of age are already using one or the other connection. The last group was mainly of somewhat older people and consists of 30% of the total sample. The graph shows the % distri unlession of customers of different service providers . There are some more players in the market but for the shake of clarity, only these six were given consideration. Out of the major six players, Airtel is found to be having the largest market share with 32%. he main competitors to AIRTEL in terms of number of customers are BSNL and Vodafone. Popularity of ads of different brands among viewers The advertisements of Vodafone were found to be more popular among the respondents. around of them talked round the hutch dog. Similarly the tag line of ID EA an idea can change your life is also very popular. AIRTEL ads are hypothetical to be more or less centered on emotional factors. 75% of the respondents said that they like the TV ads more than any other long suit of advertisement. The main internet users now a days i. e. oungsters were found to have a inclination towards the advertisements used on internet. The housewives and the people older than 3 years like to go through advertisements in newspapers and magazines etcetera and also like the advertisements on radio or local FM stations. Major portion of the respondents categorized AIRTEL ads as emotional ads. In every advertisement, one or the other facet of the human relations is at the centre. The AIRTEL ads were also considered to be different from the competitors and innovative. Many respondents claimed that the gambling part was always missing from the AIRTEL ads.Out of all celebrities endorsing AIRTEL, A. R. Rehmaan is most famous among the viewers. Almost every respo ndent linked the AIRTEL success with the famous TONE still by Rehmaan. The girls mainly like the advertisements with Saif Ali khan and Shahrukh khan. One of the finding was that using too many celebrities in advertisements is not that much effective. AIRTEL advertisement with seven celebrities including Saif, Kareena, Zaheer khan, Gautam Gambhir is sibyllic by the viewers as wastage of money. 60% of the respondents believe that the Celebrity endorsements give a brand a ouch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. AIRTEL itself is already using a number of celebrities in its advertisements like shahrukh khan, Saif ali khan,kareena,Sachin,Madhvan etc. so in near future also AIRTEL should move on with celebrity endorsements as viewers give them value and have a liking towards them. Major portion of the viewers got the message from the AIRTEL ads as it is a brand that offers services at cheaper price. The ads dont give any hint about the service quality.So AIRTEL should give some consideration to this fact and try to emphasize on the better quality also through the advertisements. The claims made in AIRTEL ads are believable About 50% of the respondents had this belief that the claims made about the connectivity, voice clarity etc in the AIRTEL ads are true. The major portion of these 50% respondents was in reality the AIRTEL users. 35% of people suppose these claims as just a part of advertisement and non existing in actual. 70% of the respondents said that they started using that sim card because of one or other type of scheme.The different types of schemes like-10 paisa call, night calling free etc help the customers make their mind to shift to that particular service provider. The advertisements in widely distributed have a very small impact on their decision. FINDINGS FROM THE STUDY The research carried out helped us to come to the following out comes ? In terms of liking of ads, Vodaf one is way ahead of AIRTEL. ?Viewers have a liking towards most of the celebrities used in AIRTEL ads. ? The viewers like the ads with some funny field but this is missing in most of the AIRTEL ads ?The majority of the customers starts or shifts to a service provider based upon word of mouth and different schemes. The advertisements play a very little part in their decision. ?The preferences of the viewers for the celebrities are always changing so we cant rely on a integrity celebrity forever. ?Viewers like to see short and up to the mark ads but Most of the AIRTEL ads are too lengthy. RECOMMENDATIONS ?Along with using various celebrities for endorsements, AIRTEL should try to introduce advertisements with some sort of humor. ?The majority of perspective customers are teenagers, so AIRTEL ads should be more focused around them ?The people now days have started using more and more internet, so along with TV advertisements, AIRTEL should give more attention to online advertisements . ?People give very less attention to the print ads, so these ads should be mainly informative ads i. e. the ads giving information about new schemes and recharge coupons etc. LIMITATIONS The research was carried out taking care of each & every small points which can alter the results but still there were some limitations that must be acknowledged. The respondents chosen were mainly from cities.So the results dont include the responses of rural customers. To find out the overall effectiveness of advertisements a lot of data regarding the price paid to the celebrities and cost of advertisement etc. was required, but as this type of data is classified so it was not available. CONCLUSION Mobile penetration is currently exploding in INDIA and Bharti Airtel has been riding the crest of the huge mobile industry wave that has been formed. Consequently great potential and huge market opportunities have now opened up the playing field in Indias telecom market and also made it much more compe titive.In the present open market environment, there are currently over 10 major operators in India which are competing with each other to get the major share of this market. So at any point of time, AIRTEL cant take things lightly. It needs to change its marketing and advertising strategies gradually. The advertisements used at present seem appropriate for AIRTEL but we cant always rely on these advertisements and the celebrities. Bibliography www. airtelworld. com www. scribd. com www. wikipedia. org Search engine used www. oogle. com www. trai. gov. in QUESTIONNAIRE Dear Respondent, I am a student of Oriental Institute of Management, Vashi, Navi Mumbai and doing a research for a study for which I intend to pose a questionnaire to find out impact of the advertisements of some of the big players of Indian telecom sector. Your cooperation is deeply solicited to provide the relevant information. I assure that information will be kept confidential. Please tick at the place that matche s your opinion. 1. You are Male Female 2. Specify your age

Cell Organelles and the Production of a Protein

Using a human stall of your choice, describe how organelles work together to make and eject a protein (LO1. AC 1. 1) An epithelial cell in the thyroid gland, called a thyrocyte forms spherical follicles that produce a protein called thyroglobulin. This is a globular protein that has a functional exercise in metabolism. The protein is used by the thyroid gland to produce thyroid hormones thyroxine (T4) is an example of one of the hormones created. Thyroxine is formed by iodine screen to tyrosine residues in thyroglobulin molecules, inside the follicle cell. www. vivo. colostate. edu/hbooks/pathphys/endocrine/thyroid/chem. html) This hormone regulates growth and controls the rate of chemical reactions in the body. This image is from http//classes. midlandstech. com/carterp/Courses/bio211/chap16/chap16. htm Before the thyroid hormone can be interd from the thyroid follicle cell, the thyrocyte needs to make the protein thyroglobluin, by different organelles in the cell. There are m any organelles inside the cell, however only specific organelles make and secrete thyroglobulin.The Nucleus (the largest organelle inside the cell) controls all the different organelles within the follicle cell, and instructs each organelle on how to synthesis the protein (thyroglobulin). It also holds the DNA which codes for thyroglobulin, so it knows what protein the cell is producing and how oft is needed. The Nucleolus, which is inside the Nucleus, contains the ribosomal RNA that is involved in building proteins and also this organelle is the site where ribosomes are assembled. The ribosome is where Thyroglobulin is made.This organelle is either found floating free throughout the cell in the cytoplasm or embedded on the rough endoplasmic reticulum. The protein can be formed at both locations. Thyroglobulin uses the rough endoplasmic reticulum as a transport system through the thyrocyte also this organelle can be a temporary storage for thyroglobulin until it is needed. The prot ein is then moved to the Golgi complex, this organelle is cognize to be most commonly found in glandular cells. The Golgi body is where thyroglobulin is modified into a glycoprotein this is when a carbohydrate is added into the structure of the protein.This modified thyroglobulin is processed, sorted and box into secretory vesicles. These secretory vesicles are then discharged in to the follicle lumen. The thyroid follicle cell traps iodide (active uptake) and it then travels through the cell, on the way through the cell the iodide is oxidize into active iodine by hydrogen peroxide. This reaction is catalyzed by the enzyme thyroid peroxidase (TPO). The iodine is then passed into the colloid lumen. In the colloid the iodine is attached to tyrosine, this is the amino acid that joins together to make up the protein thyroglobulin, forming DIT (T2).DIT is known as a colloid thyroglobulin. Iodinated tyrosines are joined together to form thyroxine (T4). The thyroglobulin colloid is endoc ytosed (entering) back into the thyroid follicle cell forming an inward folding. This is then combined with a lysosome, so that the lysosomal enzymes can split thyroxine from the thyroglobulin colloid. Finally the hormone is diffused out of the thyrocyte, through the cell membrane into the bloodstream on its way to the peripheral tissues via the capillary.Image from http//wps. aw. com/bc_marieb_happlace_7_oa/42/10969/2808223. cw/index. html

Fibromyalgia Good Days vs Bad Days

Fibromyalgia Good Days vs. Bad Days Michele Gay National American University January 11, 2012 Abstract Fibromyalgia is a chronic pain disease that has near(a) no pain days and bad excruciatingly painful days. The differences in the days are extreme. A practised day is also a mentally bad day, knowing that the pain can come back at any succession, while an extremely painful day could be mentally a good day because the pain has to go away sometime. Fibromyalgia has many symptoms and on that point is not a known cause for the disease at this time.Keywords fibromyalgia, good days, bad days, pain, fatigue, cessation disturbances, headaches, irritable bowel syndrome, anxiety or depression, physical appearance For people diagnosed with fibromyalgia, according to Moore (2011), on average, we feel, well, average. Average is whatever comes in the middle of a truly good day and a really bad one. Or, to put it another way, good days croak worse, and bad days get better. there is a stick outsaw effect going on with how a individual feels physically.This seesaw effect can be very hard on an individual, but not just physically but psychologically. On the good days thoughts of wondering, just how long will the good feelings continue. Then when a bad day happens, there is excruciating pain, and all the while the realization that the pain cant last forever and in time the person with fibromyalgia will feel better. harmonise to MyFibro. com (2011) Fibromyalgia statistics, fibromyalgia is a chronic disease that about 1 in 50 Americans are diagnosed with.Symptoms of fibromyalgia can be primary and or secondary symptoms. Primary symptoms embroil but are limited to musculoskeletal pain, fatigue and quietude disturbances like sleep apnea, grinding of ones teeth, restless leg syndrome and frequent waking during the deep, restorative phases of sleep or alpha-EEG anomaly. Some of the secondary symptoms are headaches, irritable bowel syndrome, TMJ pain, anxiety / depression, ear nose and throat problems, pelvic pain, skin roblems, paresthesias, fibro fog (cognitive changes such as memory problems, confusion and difficulty concentrating). Fibromyalgia is a disease that is not always visual to other people. Many people have fibromyalgia and do not fix that they do, let alone someone else knowing a person has it or that they are dealing with it. A few aches here and there, tenderness in veritable areas, dizziness, a little anxious are a few of the symptoms, but when look foring in the mirror at oneself a person could not see those symptoms.Unfortunately this makes it difficult for our peers to know if a person with fibromyalgia is having a good or bad day, unless they are t old(a). Without knowing about the disease peers dont realize that there could be some limitations physically, mentally and dietary as well. Depending on the severity of fibromyalgia, having a good day, could mean that there are no symptoms to medium symptoms. A feeling of going out f or a walk or a graze, slept great and feel refreshed. A person is back to their old selves or close to it.According to Schmidt (1990) a person with fibromyalgia needs to plan for the bad days figure it as a day off from work, find out naps, allow an occasional bout of private self-pity on those really worst-of-all-days cry if it helps, believe in the good days- no matter how severe the relapse is there are occasional good days, use a 50-percent solution on a good day try to do about 50-60 percent of what is ordinarily managed. , just do a little on the days of mild energy, just do a little, it will be there tomorrow, schedule time for rest even on a good day schedule time for rest each day.Bad days again range from the conclusion of your symptoms. A person with fibromyalgia and their worst days and nights, hurts everywhere including the hair on their head, clothing hurts physically to the extent of wanting to cry from the pressure on the skin. There is little to no good de ep REM sleep, so the person continues to be tired and the body does not rejuvenate. There are muscle spasms that run all over their body and the spasms add an extra layer of pain to the already continuous muscle pain.A persons anxiety train shoots up as well as psychologically, where the person diagnosed with fibromyalgia feels worthless, angry and loneliness. During a bad day others can not generally tell that a person with fibromyalgia is in pain. So when it is mentioned that that a person is having a great deal of pain or not able to concentrate, the persons peers will look at a person with fibromyalgia say that, You look fine. If a person does not have fibromyalgia, then the there is no possibly way for them to imagine what it feels like and probably could not understand how someone feels not only physically but mentally as well.References Moore, Dr Chris (2011). Fibromyalgia Why good days get worse and bad days get better Fibromyalgia Doctor Medical Information for Fibromyalg ia Sufferers, Retrieved from http//docchrismoore. wordpress. com Schmidt, Patti (1990). Getting Through the Bad Days CFIDS & Fibromyalgia Self Help, Retrieved from http//www. cfidsselfhelp. org Site writer (2011) Fibromyalgia Symptoms, MyFibro. com. Retrieved from http//www. myfibro. com/